Real Estate News November 24, 2025

San Diego Real Estate Now: Fewer Bidders, Bigger Opportunities

The holiday season in San Diego is usually associated with sunshine, coastal celebrations, and family gatherings—not necessarily house hunting. Yet, for savvy buyers, November through January can be one of the most advantageous times to purchase a home. Let’s explore why.

1. 📉 Less Competition, More Opportunity
• Fewer buyers in the market: Many people pause their home search during the holidays, focusing instead on travel and festivities. This means less competition for you.
• More negotiating power: With fewer offers on the table, sellers are often more flexible on price, closing costs, or contingencies.
• Quieter open houses: You’ll have more time to explore properties without the crowds typical of spring and summer.

2. 🏡 Motivated Sellers
• Life changes don’t wait for spring: Job relocations, family transitions, or financial needs often push sellers to list during the holidays.
Seller concessions: It’s common to see closing cost credits, price reductions, or flexible terms during this season.
• Backup offers matter: Even if you’re not the first choice, motivated sellers may keep your offer in play, giving you a second chance.

3. 💰 Seasonal Price Flexibility
• Inventory drops: San Diego housing inventory typically falls by 30% between mid‑November and early January. Fewer listings mean sellers are eager to attract serious buyers.
• Better deals: With fewer buyers competing, homes may sell closer to list price—or below—compared to peak season.
• Year‑end tax advantages: Closing before December 31 may allow buyers to deduct mortgage interest, property taxes, and points sooner.

4. 🌞 San Diego Lifestyle Advantage
• Weather is on your side: Unlike colder markets, San Diego’s mild winter makes moving and settling in far easier.
• Holiday joy in a new home: Imagine celebrating the holidays in your own space—decorating, hosting, and starting new traditions.
• Community spirit: Neighborhoods are alive with festive lights and events, giving buyers a chance to experience the local vibe before committing.

5. 📊 Interest Rates & Market Trends
• Rates have cooled: After recent highs, mortgage rates have begun to ease, creating affordability opportunities.
• Opportunity season: Local experts call December one of the best buying windows in years, thanks to increased inventory and motivated sellers.
• Long‑term equity growth: San Diego remains one of the most desirable housing markets in the U.S., with strong appreciation trends.

6. 🛠 Practical Tips for Holiday Buyers
• Get pre‑approved early: Lenders may have limited staff during holidays, so plan ahead.
• Work with a responsive agent: You’ll need someone who can act quickly when opportunities arise.
• Be flexible on closing dates: Sellers may want to align with holiday schedules—flexibility can win you the deal.
• Look beyond the décor: Holiday staging can be cozy, but focus on the bones of the home.

7. 🎁 Case Study: Holiday Buyer Success
Recently, I closed a home for first‑time buyers in San Diego, who upgraded from a 1‑bed/1‑bath to a turnkey home. With only a 20% increase in monthly payments, my clients got twice the house with 2 Beds and 2 Baths! A $10,000 seller credit covered closing costs, making their holiday purchase both financially smart and emotionally rewarding.

8. ✨ Why San Diego Specifically?
• Year‑round demand: San Diego’s coastal lifestyle ensures steady buyer interest, but holidays create rare breathing room.
• Diverse neighborhoods: From family‑friendly Poway Unified Neighborhoods (Rancho Bernardo, Rancho Penasquitos, Poway, Sabre Springs, 4S Ranch, Del Sur) to vibrant downtown condos, options abound.
• Strong rental market: Even if you don’t stay long‑term, owning during the holidays positions you for rental income later.

9. 🎄 The Emotional Side of Holiday Homeownership
Buying a home isn’t just financial—it’s deeply personal. The holidays amplify this:
• Memories in a new space: First tree, first dinner, first gathering.
• Sense of stability: Owning before the new year sets the tone for fresh beginnings.
• Community connection: Holiday events help new homeowners feel instantly integrated.

10. 📌 Final Thoughts
While spring and summer may be the “traditional” buying seasons, San Diego’s holiday market offers unique advantages: motivated sellers, reduced competition, seasonal price flexibility, and the joy of celebrating in a new home. For buyers ready to act, this window can be the perfect time to secure a property that might otherwise be out of reach.

✨ Let’s Chat: If you’re considering buying a home in San Diego, don’t wait until spring. Let’s schedule a holiday buyer consultation to explore your options, review financing strategies, and position you to take advantage of this unique season